Text2
The domestic economy in the United States expanded in a remarkably vigorous and steady fashion. The revival in consumer confidence was reflected in the higher proportion of incomes spent for goods and services and the marked increase in consumer willingness to take on installment debt. A parallel strengthening in business psychology was manifested in a stepped-up rate of plant and equipment spending and a gradual pickup in expenses for inventory. Confidence in the economy was also reflected in the strength of the stock market and in the stability of the bond market. For the year as a whole， consumer and business sentiment benefited from the ease in East-West tensions. The bases of the business expansion were to be found mainly in the stimulative monetary and fiscal policies that had been pursued. Moreover， the restoration of sounder liquidity positions and tighter management control of production efficiency had also helped lay the groundwork for a strong expansion. In addition， the economic policy moves made by the President had served to renew optimism on the business outlook while boosting hopes that inflation would be brought under more effective control. Finally， of course， the economy was able to grow as vigorously as it did because sufficient leeway existed in terms of idle men and machines. The United States balance of payments deficit declined sharply. Nevertheless， by any other test， the deficit remained very large， and there was actually a substantial deterioration in our trade account to a sizable deficit， almost two-thirds of which was with Japan. While the overall trade performance proved disappointing， there are still good reasons for expecting the delayed impact of devaluation to produce in time a significant strengthening in our trade picture. Given the size of the Japanese component of our trade deficit， however， the outcome will depend importantly on the extent of the corrective measures undertaken by Japan. Also important will be our own efforts in the United States to fashion internal policies consistent with an improvement in our external balance. The underlying task of public policy for the year ahead—and indeed for the longer run—remained a familiar one： to strike the right balance between encouraging healthy economic growth and avoiding inflationary pressures. With the economy showing sustained and vigorous growth， and with the currency crisis highlighting the need to improve our competitive posture internationally， the emphasis seemed to be shifting to the problem of inflation. The Phase Three program of wage and price restraint can contribute to reducing inflation. Unless productivity growth is unexpectedly large， however， the expansion of real output must eventually begin to slow down to the economy's larger run growth potential if generalized demand pressures on prices are to be avoided. (449 words)
Notes： inventory 存货。East-West tensions 东西方紧张局势。fiscal (与国库的钱有关的)财务的(常指税收)。liquidity 周转率，清偿力。leeway 余地。given 鉴于，由于。the Phase Three program 第三阶段计划。
26. The author mentions increased installment debt in the first paragraph in order to show
[A]the continuing expansion of the economy.
[B]the growth of consumer purchasing power.
[C]the consumers'confidence in the economy.
[D]the soaring consumer incomes for spending.
27. Paragraph 2 mainly deals with
[A]the revival of stronger liquidity positions.
[B]the stimulative monetary and fiscal policies.
[C]the causes of business development for the period.
[D]economic policy measures suggested by the President.
28. It can be inferred from the third paragraph that the author's attitude toward the reduction of the international payments deficit seems
[A]bitter-sweet.
[B]optimistic.
[C]sympathetic
[D]depressing.
29. Part of the public policy task， as outlined in the text， is to
[A]prevent payments deficit.
[B]avoid inflationary pressures.
[C]devalue the dollar.
[D]increase the balance of trade.
30. It can be learned from the last paragraph that the Phase Three program contained
[A]reduced government spending.
[B]devaluation of the dollar.
[C]productivity measures.
[D]wage and price controls.
Text3
Shopping has always been something of an impulse activity， in which objects that catch our fancy while strolling are immediately bought on a whim. Advertisers and sellers have taken advantage of this fact， carefully positioning inexpensive but attractive items on paths that we are most likely to cross， hoping that our human nature will lead to a greater profit for them. With the dawn of the Internet and its exploding use across the world， the same tactics apply. Advertisers now place “banners”， links to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing the webs， on key web sites with heavy traffic. They pay top dollar for the right， thus creating profits for the hosting web site as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing， we'll click on that banner that sparks our interest and thus， in theory， buy the products advertised. Initial results have been positive. Web sites report a huge inflow of cash， both from the advertisers who tempt customers in with the banners and the hosting web sites， which are paid for allowing the banners to be put in place. As trust and confidence in Internet buying increases and information security is heightened with new technology， the volume of buying is increasing， leading to even greater profits. The current situation， however， is not quite as optimistic. Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals， web browsers are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances， a negative image that is hurting sales， since users are now less reluctant to click on those banners， preferring not to support the system that puts them in place. If Internet advertising is to continue to be a viable and profitable business practice， new methods will need to be considered to reinvigorate the industry. With the recent depression in the technology sector and slowing economy， even new practices may not do the trick. As consumers are saving more and frequenting traditional real estate businesses over their Internet counterparts， the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the world wide web is the wave of the future or simply an impulse activity whose whim has passed. (404 words)
Notes： on a whim 心血潮。surf v. 冲浪。in theory在理论上，顺理成章。hosting访问率高的。call……into question质疑，对…提出疑问。
31. It can be learned from the first paragraph that Internet advertising
[A] has taken the place of more traditional methods of advertising. [
B] is one of the most effective ways to make profits on the web.
[C] is paralleling advertising methods in traditional business settings.
[D] seeks to tempt customers through impulse shopping methods.
32. The second and third paragraphs are written in order to illustrate
[A] the policy Internet advertisers design to lure clientele and its outcome.
[B] the process and mixed consequences of Internet advertising and shopping.
[C] the biggest splash Internet advertisers have recently made in sales promotions.
[D] the banners Internet advertisers take advantage of to arouse customers'interest.
33. Analyzing the current state of the online advertising in paragraph 4， the author implies that
[A] it has to be modified over time to remain effective.
[B] for all its current profits， it will fade in the long run.
[C] banners are beginning to lose their advertising efficiency.
[D] Internet advertising methods will continue to decrease sales.
34.The expression “do the trick” in the last paragraph most probably means
[A] come to the point.
[B] fulfill their purpose.
[C] fail of their success.
[D] live up to their promise.
35. The author's attitude toward online advertising can be summarized as
[A] reserved consent but discontent.
[B] objective analysis void of opinions.
[C] enthusiastic support but slight contempt.
[D] approval so far but uncertainty in the future.
发表于 2016-7-14 16:03:10