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发表于 2018-12-8 13:35:57
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Section Ⅲ Reading Comprehension
Directions: There are four passages in this section. Each passage is
followed by some questions or unfinished statements. For each of them there are
four choices marked A, B,C, and D. You should decide on the best choice and
blacken the corresponding letter on ANSWER SHEET 1 . (40 points)
Questions 41 to 45 are based on the following passage:
Last weekend Kyle MacDonald in Montreal threw a party to celebrate the fact
that he got his new home in exchange for a red paper clip. Starting a year ago,
MacDonald bartered the clip for increasingly valuable stuff, including a camp
stove and free rent in a Phoenix flat. Having announced his aim (the house) in
advance, MacDonald likely got a boost from techies eager to see the Internet
pass this daring test of its networking power. “My whole motto (座右铭) was ‘Start
small, think big, and have fun’, ” says MacDonald, 26, “I really kept my effort
on the creative side rather than the business side. ”
Yet as odd as the MacDonald exchange was, barter is now big business on the
Net. This year more than 400,000 companies worldwide will exchange some $10
billion worth of goods and services on a growing number of barter sites. These
Web sites allow companies to trade products for a virtual currency, which they
can use to buy goods from other members. In Iceland, garment-maker Kapusalan
sells a third of its output on the booming Vidskiptanetid exchange, earning
virtual money that it uses to buy machinery and pay part of employee salaries.
The Troc-services exchange in France offers more than 4,600 services, from math
lessons to ironing.
This is not a primitive barter system. By creating currencies, the Internet
removes a major barrier—what Bob Meyer, publisher of BarterNews, calls “the
double coincidence of wants.” That is, two parties once not only had to find
each other, but also an exchange of goods that both desired. Now, they can price
the deal in virtual currency.
Barter also helps firms make use of idle capacity. For example, advertising
is “hugely bartered” because many media, particularly on the Web can supply new
ad space at little cost. Moreover, Internet ads don’t register in
industry-growth statistics, because many exchanges are arranged outside the
formal exchanges.
Like eBay, most barter sites allow members to “grade” trading partners for
honesty quality and so on.. Barter exchanges can allow firms in countries with
hyperinflation or nontradable currencies to enter global trades. Next year, a
nonprofit exchange called Quick Lift Two (QL2) plans to open in Nairobi,
offering barter deals to 38,000 Kenyan farmers in remote areas. Two small planes
will deliver the goods. QL2 director Gacii Waciuma says the farmers are excited
to be “liberated from corrupt middlemen.” For them, barter evokes a bright
future, not a precapitalist past.
41. The word “techies” (Line 4, Para 1) probably refers to those who are
___.
A. afraid of technology B. skilled in technology
C. ignorant of technology D. incompetent in technology
42. Many people may have deliberately helped Kyle because they ___.
A. were impressed by his creativity B. were eager to identify with his
motto
C. liked his goal announced in advance D. hoped to prove the power of the
Internet
43. The Internet barter system relies heavily on ___.
A. the size of barter sties B. the use of virtual currency
C. the quality of goods or services D. the location of trading
companies]
44. It is implies that Internet advertisements can help ___.
A. companies make more profit B. companies do formal exchanges
C. media register in statistics D. media grade barter sites
45. Which of the follow is true of QL2 according to the author?
A. It is criticized for doing business in a primitive way.
B. It aims to deal with hyperinflation in some countries.
C. It helps get rid of middlemen in trade and exchange.
D. It is intended to evaluate the performance of trading partners.
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