考研英语历年真题阅读要点之1999-Text 2

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　　阅读能力的提升不是一朝一夕就能实现的。各位同学一定注重基础，从考研英语历年真题真题入手，脚踏实地，循序渐进。文都教育考研英语老师为大家梳理一下历年真题阅读文章中涉及的要点，包括词汇、短语、长难句以及简单的阅读方法，希望对各位同学的复习有所帮助。接下来看一下1999年考研英语真题阅读Text 2，这篇文章主要讲了网络业务的发展。
　　In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because businesspeople typically know what product they’re looking for.
　　revolve around“以...为中心”；tap“轻敲”，在这里可以引申为“开拓”；more than + n./v.表示“不仅仅，不只是”，more than + a./ad.则表示“非常，极其，很”；with one another“相互之间”，help with one another“互相帮助”；make sense“有意义”；typically“通常”，也可以表示“典型地”。
　　Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability... Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet.
　　nonetheless“但是”；hesitate“犹豫”；doubt“怀疑，疑虑”；reliability“可靠性”；conduct online transaction“进行在线交易”；established“确定的”，established company则表示“知名公司”；give sb. access to“准许使用，准许进入”。
　　Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to “pull” customers into sites... But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that... Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
　　another说明本段与上文之间存在并列的逻辑关系；concern“涉及到”；be available for“可用于...的，对...有效的”；focus on“集中注意力于”；strategy“战略，策略”；接下来举例说明，可以略过；contempt“蔑视”；think highly of“高度重视”；that引导同位语从句，解释说明notion“概念，想法”；commercial promotion“商业促销”；uninvited“未经请求的，未受邀请的”，uninvited guest“不速之客”；distinction“区别，差别”；fade“逐渐消失”；prospect“前景”；horrify“使恐惧”；purist“纯粹主义者”。
　　But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money... took the online plunge.
　　hardly inevitale可以削减否定，即“evitalbe”；resort to“依靠，求助于”；take the plunge“冒险尝试”。
　　以上就是文都教育考研英语老师为大家梳理的1999年考研英语真题阅读Text 2的要点。建议各位同学及早关注真题，基础阶段可以熟悉早年真题，把握其思路，出题特点。所谓“知己知彼，百战不殆”，想要突破考研英语阅读，首先应该对其有一定的了解，同时找出自身薄弱环节，有针对性地准备。
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