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发表于 2017-11-20 19:53:26
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Antitrust types are usually less worried by the vertical integration of powerful firms than they are by horizontal mergers between them. The more market power a firm has, the greater its ability to set prices above the level that would prevail in a competitive market. If two such firms exist along a supply chain, prices are inflated at each stage. A tie-up between supplier and customer can solve this problem of “double marginalisation”. As a result, vertical integration can achieve lower prices for consumers.
比起横向兼并,反托拉斯的人通常不太担心大公司纵向合并。公司的市场影响力越大,它就越有能力在竞争中让价格高于普遍水平。如果有两家这样的公司存在于供应链中,那么每个阶段的价格都会抬高。供应商和消费者联合可以解决“双重边缘化”的问题。因此,纵向整合可以为消费者带来更低的价格。
In the case of CVS-Aetna, the incentive for the pharmacy-benefit manager to fatten its profits would disappear. The question then is would that benefit accrue to the consumer? That depends on whether firms are dominant in their respective markets. The benefits to consumers of a vertical merger disappear if one of the parties has a monopoly. The proposed deal between AT&T and Time Warner, for instance, fails this test. The monopoly that AT&T wields as a broadband provider in many parts of America means that rivals to Time Warner have no simple options for getting their content distributed there. Uncontested markets would have a similar impact on the CVS-Aetna deal: a combined entity would be free to restrict insured customers to CVS medications and clinics, for example, if it had no rivals to fear.
在CVS-Aetna案例中,医疗福利管理机构(PBM)增加利润的动机会消失,问题在于消费者是否会从中受益,这取决于公司是否在各自的市场中占主导地位。如果一方产生垄断,纵向整合的好处就会消失。例如,AT&T(美国电话电报公司)与时代华纳的拟议交易,就未能通过这项测试。AT&T作为宽带供应商在美国很多地方占垄断地位,意味着时代华纳的竞争对手要想让内容分发到那里的话,别无选择。没有竞争的市场将会对CVS-Aetna的交易产生类似影响,比如,没有竞争对手的话,合并后的实体可以随意把投保人限制在CVS的药物和诊所中。
Bitter pill or better pill?
苦果还是甘露?
That seems unlikely. CVS has about 23% of the pharmacy market, and 24% of the PBM market; Aetna has about 6% of the insurance market. And more competition may be on the way in the pharmacy business: the prospective entry of Amazon lies behind CVS’s hunt for Aetna. But the deal would require close scrutiny and may need conditions attached. A proposed agreement with Anthem, another insurer, which would give CVS an even bigger slice of the PBM pie would need to be ditched. And the local picture matters. In the median American state, for example, the two largest health insurers have 66% of the market. Trustbusters might need to insist on the sale of some local assets to smaller rivals before approving a tie-up.
这似乎不太可能。CVS约占药品市场23%,占PBM市场24%,Aetna占保险市场6%左右。医药行业会出现更多竞争, CVS收购Aetna之后,谋划对亚马逊出手。但该交易需要仔细审查,也可能需要附加条件,即抛弃与另一家保险公司Anthem达成的协议,那会让CVS在PBM中份额更重。当地情况很重要,这两个最 大的医疗保险公司在美国中部州拥有66%的市场份额。反托拉斯机构可能需要在批准合并前,坚持要求把当地小公司卖给较小的竞争对手。
Make no mistake, America’s competition problem is real, and its messed-up health-care system would not be fixed by any single deal. But the bar to blocking a vertical tie-up like CVS-Aetna is high. It is not obvious that this bar is met.
没毛病,美国的竞争问题真实存在,其混乱的医疗系统不会被任何单一的交易固定,但阻止像CSV-Aetna这样的纵向整合阻力巨大。此案能否成功尚不明朗。
同学们,文章的大概意思了解了,单词记住的同时,你们支持合并吗?
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