查看: 16|回复: 0










Rank: 8Rank: 8

发表于 2017-9-13 20:37:08 | 显示全部楼层 |阅读模式
          Why youths are drawn to cosplay, subculture
          Many cosplay and ACG events are being organized in China, making the
subculture popular among some youths. ACG means anime, comics and games
subculture, and cosplay means costume play, in which participants wear costumes
and fashion accessories to represent a specific character, real or
          An outlet for youths to express virtual love
          Cosplay participants often interact with each other to dress up as
characters from animes, cartoons, comic books, films, TV programs and/or video
games. Thanks to the rising number of cosplayers since the 1990s, a popular
subculture has emerged in Japan and some other Asian, even Western, countries.
The term "cosplay" was coined in Japan in 1984 at science fiction conventions,
which began with the first World Science Fiction Convention in New York City in
          Cosplay contests on university campuses in China started increasing around
2008 and 2009. Initially, the students dressed up as Japanese animation and
comic-book characters. But with the development of the Chinese animation
industry, an increasing number of cosplayers started dressing up as characters
from Chinese cartoons, comic books and video games.
          Juveniles who fancy cosplay are esoteric in nature and have their own sets
of jokes, which "outsiders" rarely understand. Perhaps that’s why people are
prejudiced against them. But cosplay allows such youths to dress up as
characters they love, and express their love for fictitious characters.
          Cosplayers are almost always young, most of them under 25-and as they grow
older, they tend to give up the practice. So there’s no need for parents to
overreact to cosplay. Instead, they should treat such youngsters as normal
youths, but at the same time warn them to never cross the social and moral
boundaries. Once a cosplayer who wore a costume made from a Japanese military
flag was barred from taking part in the contest. The incident reflects the
distortions within the cosplay "community", some of which cross the social and
moral boundaries.
          Besides, many companies, especially online game providers, hire cosplayers
or organize cosplay competitions, in order to promote their new products. So
regulators should strictly monitor such events to check if they also promoting
inappropriate behaviors.
          Industry expected to witness more success
          The cosplay subculture is a kind of performing arts and is highly
influenced by ACG derivative products. Usually, only zealous cosplay and ACG
fans choose to participate in cosplay.
          For example, cosplayers usually obtain the costumes in three ways.
          First, through some companies that make and sell packaged outfits for
cosplays. Normally, such products are sold online, but they can also be
purchased from dealers at cosplay conventions. Second, through some individuals
that make customized costumes, props and/or wigs. And third, by making the
costumes themselves using raw materials such as non-styled wigs, hair dye,
cloth, body paint, costume jewelry, and "toy" weapons.
          Based on the research, the development stages of China’s ACG industry can
be divided thus: the birth of the term ACG in 1995, and the emergence of campus
communities in Chinese universities between 1995 and 2015 thanks to the
influence of Japanese animations, along with the gradual growth of derivative
products such as games and music-based animations.
          With capital flowing into the ACG industry, 2015 proved to be a turning
point for the ACG industry, as several major content providers were shut down
because of problems related to piracy and patent infringement. Since then the
domestic animation and game industry has been developing healthily with a
stronger sense of using legal products. The 2016-2018 period was one of market
stimulation, which facilitated the segmentation of the market and helped build
more specific, mature business models committed to developing the industry
          China’s ACG industry is likely to see higher growth in 2019, with major
competitors leading the market, good branding becoming leading companies’ core
competitiveness, and Chinese animations exercising greater influence on overseas

使用道具 举报

您需要登录后才可以回帖 登录 | 立即注册


小黑屋|手机版|Archiver|新都网 ( 京ICP备09058993号 )

GMT+8, 2018-6-18 19:43 , Processed in 0.626892 second(s), 7 queries , WinCache On.

Powered by Discuz! X3.4

© 2001-2017 Comsenz Inc.

快速回复 返回顶部 返回列表