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Is China’s film market suffering from heatstroke?
中国电影市场中暑?
With temperatures soaring to almost 40 degrees Celsius in some parts of
China, the war of the summer blockbuster in the film market is also entering its
hottest period.
随着中国部分地区气温飙升至近40摄氏度，暑期大片的电影市场争夺战也趋于白热化。
However, the film market seems to be suffering from heatstroke this
summer.
然而，今年暑期的电影市场似乎遭遇了中暑。
According to Mtime.com, one of China’s top film news sites, as of July 23
the monthly box office only took 3.01 billion yuan ($450 million).
根据中国顶级电影新闻网站Mtime.com的数据，截至7月23日，每月票房仅为人民币30.1亿元(4.5亿美元)。
And with just a week to go, there is still a gap of 15 billion yuan ($2.22
billion) to match the figures from the same period last year.
与去年的统计日期相比，现在仅剩一周时间，但仍有150亿元(22.2亿美元)的缺口。
Last Saturday, the box office took 149 million yuan (US$22.07 million), one
of the poorest Saturday takings in the past three and a half months.
上周六，票房收入为1.49亿元(约合2207万美元)，是过去三个半月里最少的周六票房收入之一。
Two domestic films, "The Founding of an Army" and "Wolf Warrior 2," are
scheduled to be screened before the end of July, and whether they can boost the
sluggish market remains to be seen.
两部国产影片《建军大业》和《战狼2》将于7月底上映，这两部电影能否提升低迷的市场仍有待观察。
The summer holiday season, which is usually considered to last from June 1
to August 31, is one of the busiest in the Chinese film market.
暑期假日一般是从6月1日至8月31日，是中国电影市场最繁忙的季节之一。
Statistics show that from 2014 to 2016, the summer releases’ box office
accounted for 30.5 percent, 28.3 percent and 27.3 percent of the whole year’s
revenue, respectively.
统计数据显示，从2014年到2016年，夏季票房收入分别占全年电影收入的30.5%、28.3%和27.3%。
But all of a sudden, the film industry witnessed such a disappointing
situation to happan.
但突然间，电影行业却出现了如此令人失望的局面。
Data from the China Movie Data Information Network shows that the total box
office in the first half of 2017 amounted to 27.2 billion yuan (4.03 billion US
dollars), up only by 10.5 percent - a big dip from previous years’ rates ranging
from 21 percent to 48.9 percent.
中国电影数据信息网的数据显示，2017年上半年总票房达到272亿元(约合40.3亿美元)，仅增长10.5%，较前几年的21%～48.9%大幅下降。
Meanwhile, from January to June, a total of 194 Chinese films hit the
screens, accounting for 39 percent of the total box office, while the 41 foreign
films contributed to the other 61 percent.
与此同时，从1月到6月，总共有194部中国电影在银幕上上映，占总票房的39%，而41部外国影片则贡献了61%的票房。
Among the 10 films with the highest revenues, only three were domestic
films, with "Kung Fu Yoga" starring Jackie Chan in second place, taking 1.75
billion (260 million USdollars).
在收入最高的10部影片中，只有3部是国产电影，由成龙主演的《功夫瑜伽》以17.5亿美元(2.6亿美元)位居第二。
Foreign films, including "Despicable Me 3", "Baby Driver" and "Cars 3", are
expected to be big challengers to domestic films.
外国电影，包括《神偷奶爸3》、《极盗车神》和《赛车总动员3》，都将成为国产电影的大挑战。
Several Chinese films have rearranged their dates of release to avoid
clashing with their foreign rivals.
部分中国电影重新安排了上映日期，以避免与外国竞争对手发生冲突。
At the same time, lack of blockbusters has been bothering the Chinese film
industry this year.
与此同时，中国电影业今年也缺乏真正的大片。
The newly-released film "Brotherhood of Blades 2" only earned around 200
million yuan (29.6 million US dollars).
新上映的电影《绣春刀2》仅获得了2亿元(2960万美元)。
The booming Chinese film market has been cooling down since 2016.
自2016年以来，蓬勃发展的中国电影市场一直在降温。
The total box office last year exceeded 45 billion yuan (6.77 billion US
dollars), far off the estimated 60 billion yuan (8.9 billion US dollars) at the
beginning of the year.
去年总票房超过450亿元(67.7亿美元)，远低于年初估计的600亿元(89亿美元)。
The 3.73-percent year-on-year increase is a disappointing contrast to
previous year’s 48.7 percent rise.
同比增长3.73个百分点，与前一年48.7%的增长幅度相比确实有些大跌眼镜。
However, most insiders took the slowdown positively, saying that the
Chinese film market has been turning towards a more reasonable direction.
然而，大多数内部人士对经济放缓持积极态度，称中国电影市场正朝着更加合理的方向发展。
The quantity of our film supply has been increasing, but the efficiency of
the supply has been declining. What we need to address is how to elevate the
quality of the domestic films, so as to raise the efficiency and to rationalize
the supply structure, said Ren Zhonglun, chairman of Shanghai Film Group, in an
interview with Guangming Daily.
“我们的电影供应数量一直在增加，但供应的效率一直在下降。”上海电影集团董事长任仲伦在接受《光明日报》采访时表示:“我们需要解决的问题是如何提高国产电影的质量，从而提高效率，并使供应结构合理化。”
The domestic films should show more respect to the audience, said Wang
Zhonglei, Huayi Brothers Media Corp., adding that the Chinese audiences’
percipient and aestheticism have been much elevated in recent years, and
therefore requiring high-quality films.
华谊兄弟传媒有限公司的王中磊表示:“国产电影应该更尊重观众。”他补充说，近年来，中国观众的洞察力和审美水平都提高了，因此需要更高质量的影片。 |
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发表于 2017-8-10 16:23:06