|
|
2018考研复习进行时，考研英语阅读真题中的文章，多摘自英美主流外刊，有时候你认识所有单词、搞清全部语法还不够，还需要了解英美文化，掌握他们的表达方式，这就是阅读的潜台词。下面新东方网考研频道考研整理《2018考研英语双语阅读精选》，速来学习吧！
有个好名字 公司融资更容易
As if having an awesome product isn't hard enough:A study published in the
peer-reviewed academicjournal Venture Capital has found that a startup'sname can
seriously affect how a company isperceived by investors.
拥有一款出色的产品似乎还不够难，同行评议学术期刊《风险资本》上刊登的一项研究发现，一家初创公司的名字会影响投资者对该公司的印象。
Names are easily pronounced, such as Uber andLyft, are preferred by both
early and late stageinvestors. They tend to be offered more money,whether its
through crowd funders, angel investors, VCs or IPO investors.
对初期和后期的投资者来说，朗朗上口的名字是他们的首选，比如Uber和Lyft。不管是众筹者、天使投资人、风投还是IPO投资者，都愿意给这样的公司提供更多资金。
Uniqueness is also virtue, but only with early-stage investors. The study
found that since verylittle is known about a company in the early stages, unique
names give the impression there issomething special about the company.
与众不同的名字也不错，但是这只是对初期的投资者来说。该研究发现，由于初创公司在初期阶段鲜为人知，独特的名字能给人留下一个特别的印象。
Difficult names "evoke cues of unfamiliarity and create a perception of
high novelty, which isvalued by these pre-venture stage investors," according to
the study.
据该研究称，晦涩的名字“给人一种陌生和非常新颖的感觉，而这正是初期风投人所看重的。”
But don't go registering for that unintelligible URL just yet: The novelty
wears off by laterstages, when unique names can make investors feel
uncomfortable.
但是，这种新奇性后期便会消失，这时别致的名字会让风投人感到不悦。不要急着去注册这个让人费解的域名。
Think about now-shuttered companies like Xobni, which was purchased in 2013
by Yahoo for$60 million, before being shut down just one year later. Then there
are other departed startupslike Oooooc, and Bawte.
想想现在已经倒闭的公司，比如Xobni，该公司在2013年被雅虎以6000万美元收购，一年后被关闭。还有Oooooc、Bawte等已经黄了的初创公司。
There is just not much of a benefit to having a unique name in later
stages, according to thestudy. Investors looking at a company after it's proven
to be successful — around the time ofan IPO, for example — care more about
accurate valuation, so linguistics have less of animpact on financing
outcomes.
该研究称，一个别致的名字在后期对公司是没什么好处的。投资者们在考察成熟的公司时，比如对即将上市的公司，他们更看重的是精确的估值，所以在名字上咬文嚼字对融资结果的影响较小。
These results came from researchers in the business schools at Stony Brook
University, DrexelUniversity, and Villanova University, who conducted a two-part
study which analyzed hownames affect funding. In the first part, the researches
looked at 131 crowd-funded projects. Inthe second study, the researches analyzed
1681 IPOs.
这一研究结果是来自石溪大学、德雷塞尔大学以及维拉诺瓦大学的研究人员得出的。他们的研究由两部分组成，分析了公司名称对融资的影响。在第一部分中，研究人员调查了131个众筹集资的项目。在第二部分中，研究分析了1681例IPO案。
来源:中国日报网 |
|
发表于 2017-8-7 20:24:16