以下资料供同学作为同步练习与检测，适度的当地习题演练对阅读整体水平的提高起到至关重要的作用。 Section ⅡReading Comprehension Part A Directions：Read the following four
texts. Answer the questions below each text by choosing A， B， C or D. Mark your
answers on ANSWER SHEET 1. (40 points) Text3
Shopping has always been something of an impulse activity， in which objects
that catch our fancy while strolling are immediately bought on a whim.
Advertisers and sellers have taken advantage of this fact， carefully positioning
inexpensive but attractive items on paths that we are most likely to cross，
hoping that our human nature will lead to a greater profit for them. With the
dawn of the Internet and its exploding use across the world， the same tactics
apply. Advertisers now place “banners”， links to commercial web sites decorated
with attractive pictures designed to catch our eyes while browsing the webs， on
key web sites with heavy traffic. They pay top dollar for the right， thus
creating profits for the hosting web site as well. These actions are performed
in the hopes that during the course of our casual and leisurely web surfing，
we'll click on that banner that sparks our interest and thus， in theory， buy the
products advertised. Initial results have been positive. Web sites report a huge
inflow of cash， both from the advertisers who tempt customers in with the
banners and the hosting web sites， which are paid for allowing the banners to be
put in place. As trust and confidence in Internet buying increases and
information security is heightened with new technology， the volume of buying is
increasing， leading to even greater profits. The current situation， however， is
not quite as optimistic. Just as magazine readers tend to unconsciously ignore
advertisements in their favorite periodicals， web browsers are beginning to
allow banners to slip their notice as well. Internet users respond to the flood
of banners by viewing them as annoyances， a negative image that is hurting
sales， since users are now less reluctant to click on those banners， preferring
not to support the system that puts them in place. If Internet advertising is to
continue to be a viable and profitable business practice， new methods will need
to be considered to reinvigorate the industry. With the recent depression in the
technology sector and slowing economy， even new practices may not do the trick.
As consumers are saving more and frequenting traditional real estate businesses
over their Internet counterparts， the fate of Internet business is called into
question. The coming years will be the only reliable indication of whether
shopping on the world wide web is the wave of the future or simply an impulse
activity whose whim has passed. (404 words) Notes： on a whim 心血潮。surf v. 冲浪。in theory在理论上，顺理成章。hosting访问率高的。call……into
question质疑，对…提出疑问。
31. It can be learned from the first paragraph that Internet
advertising
[A] has taken the place of more traditional methods of advertising. [
B] is one of the most effective ways to make profits on the web.
[C] is paralleling advertising methods in traditional business
settings.
[D] seeks to tempt customers through impulse shopping methods.
32. The second and third paragraphs are written in order to illustrate
[A] the policy Internet advertisers design to lure clientele and its
outcome.
[B] the process and mixed consequences of Internet advertising and
shopping.
[C] the biggest splash Internet advertisers have recently made in sales
promotions.
[D] the banners Internet advertisers take advantage of to arouse
customers'interest.
33. Analyzing the current state of the online advertising in paragraph 4，
the author implies that
[A] it has to be modified over time to remain effective.
[B] for all its current profits， it will fade in the long run.
[C] banners are beginning to lose their advertising efficiency.
[D] Internet advertising methods will continue to decrease sales.
34.The expression “do the trick” in the last paragraph most probably
means
[A] come to the point.
[B] fulfill their purpose.
[C] fail of their success.
[D] live up to their promise.
35. The author's attitude toward online advertising can be summarized
as
[A] reserved consent but discontent.
[B] objective analysis void of opinions.
[C] enthusiastic support but slight contempt.
[D] approval so far but uncertainty in the future.
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发表于 2017-8-6 15:49:41