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    CharlieBellbecamechiefexecutiveofMcDonald’sinApril.Withinamonthdoctorstoldhimthathehadcolorectalcancer.AfterstockmarkethoursonNovember22nd,thefast-foodfirmsaidhehadresigned;itwouldneedathirdbossinunderayear.Yetwhenthemarketopened,itssharepricebarelydippedthenedgedhigher.Afterall,McDonald’shad,again,shownhowtoactswiftlyanddecisivelyinappointinganewboss.
MrBellhimselfgotthetopjobwhenJimCantalupodiedofaheartattackhoursbeforehewasduetoaddressaconventionofMcDonald’sfranchisees.MrCantalupowasaMcDonald’sveteranbroughtoutofretirementinJanuary2003tohelpremodelthefirmaftersalesbeganfallingbecauseofdirtyrestaurants,indifferentserviceandgrowingconcernaboutjunkfood.Hedevisedarecoveryplan,backedbymassivemarketing,andpromotedMrBelltochiefoperatingofficer.WhenMrCantalupodied,arapidlyconvenedboardconfirmedMrBell,a44-year-oldAustralianalreadywidelyseenashisheirapparent,inthetopjob.Theconventiongotitspromisedchiefexecutive’saddress,fromthefirm’sfirstnon-Americanleader.
YetwithinweeksexecutiveshadtothinkaboutwhattodoifMrBellbecametooilltocontinue.PerhapsMrBellhadthesamethingonhismind:heusuallyintroducedJimSkinner,the60-year-oldvice-chairman,tovisitorsasthe"steadyhandatthewheel".NowMrSkinner(pictured),anexpertonthefirm’soverseasoperations,becomeschiefexecutive,andMikeRoberts,headofitsAmericanoperations,joinstheboardaschiefoperatingofficer.
IsMrRobertsnowthenewheirapparent?Maybe.McDonald’shasbroughtinsupposedlyhealthierchoicessuchassaladsandtoastedsandwichesworldwideand,insteadofrelyingformostofitsgrowthonopeningnewrestaurants,hasturnedtoupgradingits31,000existingones.Americahasdonebestatthis;underMrRoberts,like-for-likesalestherewereupby7.5%inOctoberonayearearlier.
Thenewteam’staskistokeeptherevitalisationplanoncourse,especiallyoverseas,wheresomeAmericanbrandsaresaidtofacepoliticalhostilityfromconsumers.Thisisabigchallenge.Isanin-housesuccessionthebestwaytotackleit?MrSkinnerandMrRobertsarebothcompanyveterans,havingjoinedinthe1970s.Somerecentacademicstudiesfindthattheplannedsuccessionofanewbossgroomedfromwithin,suchasMrBellandnow(arguably)MrRoberts,producesbetterresultsthanlookinghastily,oroutside,forone.McDonald’ssmoothhandlingofitsserialmisfortunesatthetopcertainlyseemstoprovethepoint.Evenso,everyoneatMcDonald’smustbehopingthatitwillbealongtimebeforethefirmfacesyetanothersuchemergency.
1.ThemainreasonfortheconstantchangeatthetopofMcDonaldis________.
A.theboard’sinterference
B.thefallingsales
C.thehealthproblemsofthechiefexecutives
D.theconstantchangeofitsshareprice
2.WhichofthefollowingwasNOTacauseofthefallingsalesofMcDonald?
A.thechangeofthechiefexecutive
B.people’sconcernaboutjunkfood
C.dirtyrestaurant
D.indifferentservice
3.Thephrase"heirapparent"(Line7,Paragraph2)inthearticlemostprobablymeans____________.
A.someonewhohasthesameideas,aimsandstylewithaperson
B.someonewhohastheunalienablerighttoreceivethefamilytitle
C.someonewhoisappointedasaheirofaperson
D.someonewhoislikelytotakeoveraperson’spositionwhenthatpersonleaves
4.Intermsofsuccessionatthetop,McDonald_________.
A.hashadtomaderatherhastydecisions
B.preferstoappointanewbossfromwithin
C.actsinaquickandunreasonableway
D.surprisesallthepeoplewithitsdecisions
5.TowardMcDonald’sreactiontoemergenciesatthetop,thewriter’sattitudecanbesaidtobe___________.
A.indifferent
B.doubtful
C.objective
D.praiseful