PayPal founder adding ads to Slide Inc. widgets

考研网

英语阅读是考研英语的重头戏，怎么复习?怎么训练?建议同学们采取英语朗读的方法每天练习10-20分钟，快速提升英语的阅读能力和听力水平！
                                            Max Levchin, the founder of PayPal.       (File Photo)
BEIJING, Aug. 6 (Xinhuanet) -- Max Levchin's PayPal is forecast to process more than 40 million U.S. dollars in transactions in 2007, and now he is looking into a new way to make money off Internet widgets -- high-tech shorthand for the mini-applications planted on the personal pages of online social networks and other popular websites such as Google.
    Levchin's latest startup, Slide Inc., has emerged as the No. 1 widget maker to date, mostly because its programming tools have made it easy for people to add more pizazz to the pictures and videos decorating trendy hangouts like MySpace, Facebook and Bebo.
    Monday, the 32-year-old Levchin will take a bold leap forward, or backward,when he inserts advertising into the mix for the first time.
    "On the surface, it seems like a risky idea because what if (users) don't want advertising in their widgets?" Levchin said. He concluded his idea would only work by making all the ads "user-initiated" -- that is, the marketing messages only appear if users voluntarily choose to blend a marketing campaign into their own personal widgets.
    Levchin and Slide's senior advertising director, Sonya Chowla, insist the approach isn't as far-outas it might appear.They note that for years consumers have willingly become walking billboards by buying clothing promoting the brands of major corporations like Nike Inc. and Coca-Cola Co.
    "We are really good at getting people to take things and include them on their social networking pages," Chowla said. "We think we can persuade our users to become brand ambassadors."
    Lisa Weinstein, a managing director of ad agency MindShare, said Web surfers have proven they will distribute advertising online by steering their friends and family to commercial clips posted on YouTube.
    For the approach to work with widgets, advertisers and their agencies "will have to do it in a way that adds value to the experience, rather than interrupting or disrupting it," Weinstein said.
    (Agencies)
               
            听力和书面表达通常是我们学生的弱项，希望大家在英语朗读的方法下，并结合实际情况安排练习，不要一味模仿别人，要在练习过程中及时总结经验，包括时间安排等，让自己的考研英语水平得到一个很大的提升！