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Coca-Cola tops Business Week list of Best Global Brands

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发表于 2017-8-6 14:24:45 | 显示全部楼层 |阅读模式
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    ·The list pegs Coca-Cola's 2007 brand value at about 65.324 billion U.S.dollars.·Software giant Microsoft was pushed aside at No. 2 spotwith brand value of 58.709 billion dollars.·Rounding out the top 10 on thelistincludes IBM, GE, Nokia, Toyata, Intel.
   
   
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WASHINGTON,July 29 (Xinhua) -- More than 65 billion-dollar brand value has propelledCoca-Cola to the top of the 2007 Business Week's list of Best Global Brands.
    The list, which will be published in Business Week'sAugust 6 issue, pegs Coca-Cola's 2007 brand value at about 65.324 billion U.S.dollars.
    But the magazine also warned that consumers' shiftfrom Soda in the West has hurt Coke and the success with Coke Zero has not madeup for the company's continued loss of share.
    Software giant Microsoft was pushed aside at No. 2spot with brand value of 58.709 billion dollars. The magazines said the launchof the Windows Vista operating system, coupled with the Xbox game console, haskept Microsoft latest technology in front of consumers.
    Rounding out the top 10 on the list were IBM (57.091billion), GE (51.569 billion), Nokia (33.696 billion), Toyota (32.070 billion),Intel (30.954 billion), McDonald's (29.398 billion), Disney (29.210 billion) andMercedes-Benz (23.568 billion).
               
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