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2015年考研时间相较之前提前了整整一周，所以考生要尽快开始15年的考研冲刺复习了，适应最后的紧张节奏，跟上考研时间调整的步伐。考研复习固然是考研中很重要的一环，但是考研信息战也已经打响，在我们专注于考研复习的同时千万不要忽略掉考研相关信息资料的发布。太奇考研将第一时间整理发布考研相关信息，更多2015年考研招生简章最新资讯请关注太奇考研2015招生简章专题。
The lipstick effect is the theory that when facingan economic crisis consumers will be more willing tobuy less costly luxury goods. Instead of buyingexpensive fur coats, women will buy expensivelipstick.
口红效应指的是在经济危机时消费者更愿意购买相对廉价的奢侈品这样一个理论。女性消费者在经济危机时选择购买的不是价格不菲的皮草服装，而是高档口红。
The underlying assumption is that consumers will buy luxury goods even if there is acrisis. When consumer trust in the economy is dwindling, consumers will buy goods that haveless impact on their available funds. Obviously men will not be buying lipstick, but could betempted by expensive beer or smaller, less costly gadgets.
口红效应揭示的是这样一种思维：就算在经济不景气的情况下，人们仍然有购买奢侈品的愿望。当人们意识到经济在下滑的时候，他们会购买一些对其现有资金影响不大的商品。男性消费者当然不会去买口红了，不过他们可能会买高档啤酒或一些小巧又不太贵的小玩意。
在上面的表达中最重要的表达就是：The underlying assumption is that...(这意味着...)是在议论文的写作中经常会用到的一个表达，在2005年的阅读理解中就有这样的句子，表达很相似：
Such behaviour is regarded as “all too human,” with the underlying assumption that otheranimals would not be capable of this finely developed sense of grievance.
with the underlying assumption that = The underlying assumption is that...=whichmeans...在写作中也是很好的表达。
在翻译中： Obviously men will not be buying lipstick, but could be tempted by expensive beeror smaller, less costly gadgets.
将被动翻译为了主动：不过他们可能会买高档啤酒或一些小巧又不太贵的小玩意
今天的经济学人还有这样一句话：
Years of urbanisation and rising incomes have created a generation of young people withtime and money to experiment.
提取写作句型就是：
Years of A and B have created C.
A和B最好是动态名词。
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发表于 2016-8-9 08:13:56