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发表于 2018-12-8 15:06:22
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Part B
Directions:
For Questions 41-45, choose the most suitable paragraphs from the list A-G
and fill them into the numbered boxes to form a coherent text. Paragraph E has
been correctly placed. There is one paragraph which does not fit in with the
text. Mark your answers on ANSWER SHEET1. (10 points)
[A] The first and more important is the consumer's growing preference for
eating out; the consumption of food and drink in places other than homes has
risen from about 32 percent of total consumption in 1995 to 35 percent in 2000
and is expected to approach 38 percent by 2005. This development is boosting
wholesale demand from the food service segment by 4 to 5 percent a year across
Europe, compared with growth in retail demand of 1 to 2 percent. Meanwhile, as
the recession is looming large, people are getting anxious. They tend to keep a
tighter hold on their purse and consider eating at home a realistic
alternative.
[B] Retail sales of food and drink in Europe's largest markets are at a
standstill, leaving European grocery retailers hungry for opportunities to grow.
Most leading retailers have already tried e-commerce, with limited success, and
expansion abroad. But almost all have ignored the big, profitable opportunity in
their own backyard: the wholesale food and drink trade, which appears to be just
the kind of market retailers need.
[C] Will such variations bring about a change in the overall structure of
the food and drink market? Definitely not. The functioning of the market is
based on flexible trends dominated by potential buyers. In other words, it is up
to the buyer, rather than the seller, to decide what to buy .At any rate, this
change will ultimately be acclaimed by an ever-growing number of both domestic
and international consumers, regardless of how long the current consumer pattern
will take hold.
[D] All in all, this clearly seems to be a market in which big retailers
could profitably apply their scale, existing infrastructure and proven skills in
the management of product ranges, logistics, and marketing intelligence.
Retailers that master the intricacies of wholesaling in Europe may well expect
to rake in substantial profits thereby. At least, that is how it looks as a
whole. Closer inspection reveals important differences among the biggest
national markets, especially in their customer segments and wholesale
structures, as well as the competitive dynamics of individual food and drink
categories. Big retailers must understand these differences before they can
identify the segments of European wholesaling in which their particular
abilities might unseat smaller but entrenched competitors. New skills and
unfamiliar business models are needed too.
[E] Despite variations in detail, wholesale markets in the countries that
have been closely examined—France, Germany, Italy, and Spain—are made out of the
same building blocks. Demand comes mainly from two sources: independent
mom-and-pop grocery stores which, unlike large retail chains, are two small to
buy straight from producers, and food service operators that cater to consumers
when they don't eat at home. Such food service operators range from snack
machines to large institutional catering ventures, but most of these businesses
are known in the trade as "horeca": hotels, restaurants, and cafes. Overall,
Europe's wholesale market for food and drink is growing at the same sluggish
pace as the retail market, but the figures, when added together, mask two
opposing trends.
[F] For example, wholesale food and drink sales come to $268 billion in
France, Germany, Italy, Spain, and the United Kingdom in 2000—more than 40
percent of retail sales. Moreover, average overall margins are higher in
wholesale than in retail; wholesale demand from the food service sector is
growing quickly as more Europeans eat out more often; and changes in the
competitive dynamics of this fragmented industry are at last making it feasible
for wholesalers to consolidate.
[G] However, none of these requirements should deter large retailers (and
even some large good producers and existing wholesalers) from trying their hand,
for those that master the intricacies of wholesaling in Europe stand to reap
considerable gains.
41→42→43→44→E→45
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