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发表于 2018-12-8 14:57:32
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Txet3
over the past decade, many companies had perfected the art of creating
automatic behaviors - habits - among consumers. These habits have helped
companies earn billions of dollars when customers eat snacks, apply lotions and
wipe counters almost without thinking, often in response to a carefully designed
set of daily cues.
“There are fundamental public health problems, like hand washing with soap,
that remain killers only because we can’t figure out how to change people’s
habits,” Dr. Curtis said. “We wanted to learn from private industry how to
create new behaviors that happen automatically.”
The companies that Dr. Curtis turned to - Procter & Gamble,
Colgate-Palmolive and Unilever - had invested hundreds of millions of dollars
finding the subtle cues in consumers’ lives that corporations could use to
introduce new routines.
If you look hard enough, you’ll find that many of the products we use every
day - chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water
purifiers, health snacks, antiperspirants, colognes, teeth whiteners, fabric
softeners, vitamins - are results of manufactured habits. A century ago, few
people regularly brushed their teeth multiple times a day. Today, because of
canny advertising and public health campaigns, many Americans habitually give
their pearly whites a cavity-preventing scrub twice a day, often with Colgate,
Crest or one of the other brands.
A few decades ago, many people didn’t drink water outside of a meal. Then
beverage companies started bottling the production of far-off springs,and now
office workers unthinkingly sip bottled water all day long. Chewing gum, once
bought primarily by adolescent boys, is now featured in commercials as a breath
freshener and teeth cleanser for use after a meal. Skin moisturizers are
advertised as part of morning beauty rituals,slipped in between hair brushing
and putting on makeup.
“Our products succeed when they become part of daily or weekly patterns,”
said Carol Berning, a consumer psychologist who recently retired from Procter
& Gamble, the company that sold $76 billion of Tide, Crest and other
products last year. “Creating positive habits is a huge part of improving our
consumers’ lives, and it’s essential to making new products commercially
viable.”
Through experiments and observation, social scientists like Dr. Berning
have learned that there is power in tying certain behaviors to habitual cues
through relentless advertising. As this new science of habit has emerged,
controversies have erupted when the tactics have been used to sell questionable
beauty creams or unhealthy foods.
31.According to Dr.Curtis,habits like hand washing with soap________.
[A] should be further cultivated
[B] should be changed gradually
[C] are deepiy rooted in history
[D] are basically private concerns
32.Bottled water,chewing gun and skin moisturizers are mentioned in
Paragraph 5 so as to____
[A] reveal their impact on people’habits
[B] show the urgent need of daily necessities
[C]indicate their effect on people’buying power
[D]manifest the significant role of good habits
33.which of the following does NOT belong to products that help create
people’s habits?
[A]Tide
[B]Crest
[C]Colgate
[D]Unilver
34.From the text wekonw that some of consumer’s habits are developed due to
_____
[A]perfected art of products
[B]automatic behavior creation
[C]commercial promotions
[D]scientific experiments
35.the author’sattitude toward the influence of advertisement on people’s
habits is____
[A]indifferent
[B]negative
[C]positive
[D]biased
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