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“宝剑锋从磨砺出，梅花香自苦寒来。”各位同学，为了考研成功，一定要克服困难，认真准备哦。文都教育考研英语老师继续为大家梳理考研英语历年真题阅读文章中涉及的要点，包括词汇、短语、长难句以及简单的阅读方法。接下来看一下2013年Text 2，这篇文章主要探讨了商业行为广告中保护用户隐私的问题。
An old saying has it that half of all advertising budgets are wasted ... In the internet age, at least in theory, this fraction can be much reduced. By watching what people search for, click on and say online, companies can aim “behavioral” ads at those most likely to buy.
old saying“古话，俗话”；advertising budget“广告预算”；in theory“理论上”；fraction“部分”；reduce“减少”；search for“搜索”；click on“点击”；aim...at...“把...瞄准”；be likely to do“可能做某事”。
In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine-grained information: Should advertisers assume that people are happy to be tracked and sent behavioral ads? Or should they have explicit permission?
in the past couple of weeks“在过去的两三周”；quarrel“争论”；illustrate“阐明”；advertiser“广告商”；fine-grained information结合语境，可以指“精确的行为信息”；assume“假设”；track“追踪”；explicit“明确的”；permission“许可”。
... proposed adding a “do not track” (DNT) option to internet browsers, so that ... is due to do so this year... the industry would get cracking on responding to DNT requests.
propose“提议”；option“选项”；browser“浏览器”；so that“以便”；be due to do“预计做某事”；get cracking on“开始做某事”；respond to“响应”；request“请求”。
On May 31st Microsoft set off the row: ... would have DNT as a default.
set off the row“率先采取行动”；default“系统默认值”。
It is not yet clear how advertisers will respond. Getting a DNT signal does not oblige anyone to stop tracking, although some companies have promised to do so. Unable to tell ... sticking with Microsoft’s default, some may ignore a DNT signal and press on anyway.
it充当形式主语，真正的主语是how advertisers will respond；oblige“迫使，强制”；promise“承诺”；tell“辨别，断定”；object to“反对”；stick with“坚持”；ignore“忽视”；press on结合语境，可以理解为“继续追踪”。
... has gone it alone... will comply with ... working out how... though the firm has compared some of its other products favorably with Google’s on that count before...
go it alone“单独行动”；comply with“遵守，依照”；work out“想出（解决办法等）”；compare favorably with“与...相比毫不逊色”；count结合语境，可以指“方面”。
以上就是文都教育考研英语老师为大家梳理的2013年Text 2的要点。“古之立大事者，不惟有超世之才，亦必有坚忍不拔之志。”不经历风雨，怎能见彩虹？考研尚未成功，同学仍需努力。不管遇到什么样的困难，一定要认真复习。坚持，坚持，坚持！
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发表于 2018-9-29 20:59:24