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考研英语真题来源报刊阅读习题连载如下，每日坚持阅读，语法单词并不是不可逾越的鸿沟，以下内容请作参考。
考研英语真题来源报刊阅读连载(1)
A fuzzy picture
(The Economist, Jan 5th,2006)
“THIS is a really exciting time—a new era is starting,” says Peter
Bazalgette, the chief creative officer of Endemol, the television company behind
“Big Brother” and other popular shows. He is referring to the upsurge of
interest in mobile television, a nascent industry at the intersection of
telecoms and media which offers new opportunities to device-makers, content
producers and mobile-network operators.
Already, many mobile operators offer a selection of television channels or
individual shows, which are “streamed” across their third-generation (3G)
networks. In South Korea, television is also sent to mobile phones via satellite
and terrestrial broadcast networks, which is far more efficient than sending
video across mobile networks. In Europe, the Italian arm of 3, a mobile
operator, recently acquired Canale 7, a television channel, with a view to
launching mobile-TV broadcasts in Italy in the second half of 2006.
Meanwhile, Apple Computer, which launched a video-capable version of its
iPod portable music-player in October, is striking deals with television
networks to expand the range of shows that can be purchased for viewing on the
device, including “Lost”, “Desperate Housewives” and “Law & Order”.
Despite all this activity, however, the prospects for mobile-TV are
unclear. For a start, nobody really knows if consumers will pay for it, though
surveys suggest they like the idea. Informa, a consultancy, says there will be
125m mobile-TV users by 2010. But many other mobile technologies inspired high
hopes and then failed to live up to expectations. And even if people do want TV
on the move, there is further uncertainty in two areas: technology and business
models.
At the moment, mobile TV is mostly streamed over 3G networks. But sending
an individual data stream to each viewer is inefficient and will be
unsustainable in the long run if mobile-TV takes off. So the general consensus
is that 3G streaming is a prelude to the construction of dedicated mobile-TV
broadcast networks, which transmit digital TV signals on entirely different
frequencies to those used for voice and data. There are three main standards:
DVB-H, favoured in Europe; DMB, which has been adopted in South Korea and Japan;
and MediaFLO, which is being rolled out in America. Watching TV using any of
these technologies requires a TV-capable handset, of course.
In contrast, watching downloaded TV programmes on an iPod or other portable
video player is already possible today. And unlike a programme streamed over 3G
or broadcast via a dedicated mobile-TV network, shows stored on an iPod can be
watched on an underground train or in regions with patchy network coverage. That
suggests that some shows (such as drama) better suit the download model, while
others (such as live news, sports or reality shows) are better suited to
real-time transmission. The two approaches will probably co-exist.
Just as there are several competing mobile-TV technologies, there are also
many possible business models. Mobile operators might choose to build their own
mobile-TV broadcast networks; or they could form a consortium and build a shared
network; or existing broadcasters could build such networks.
The big question is whether the broadcasters and mobile operators can agree
how to divide the spoils, assuming there are any. Broadcasters own the content,
but mobile operators generally control the handsets, and they do not always see
eye to eye. In South Korea, a consortium of broadcasters launched a free-to-air
DMB network last month, but the country’s mobile operators were reluctant to
provide their users with handsets able to receive the broadcasts, since they
were unwilling to undermine the prospects for their own subscription-based
mobile-TV services.
Then there is the question of who will fund the production of mobile-TV
content: broadcasters, operators or advertisers? Again, the answer is probably
“all of the above”.
1. The word “nascent” (line 3, paragraph 1) most probably means .
A. significant B. Time-consuming
C. apparent D. Brand-new
2. It can be inferred from paragraph 2 that .
A. communication companies welcome mobile TV
B. mobile-TV is not allowed in many countries
C. mobile-TV has already been served in many countries
D. mobile-TV is coming to an end
3. The author cites the example of Informa to demonstrate that .
A. the prospect of mobile-TV is bright
B. surveys and observations on mobile-TV is not quite credible
C. MTV has encountered great technology troubles
D. consultancy companies play an important role in MTV business
4. According to the passage, the author istowards the prospects of MTV
.
A. optimistic B. impartial C. puzzled D. suspicious
5. Which of the following can be the best title for the passage?
A. MTV, a Foggy Business B. Embracing MTV
C. Business Models D. Ways for MTV
考研词汇
launch
v.①发射;②使(船)下水;③发动,开展;
n.发射,下水
[真题例句]The debate was launched (v.③) by the Government, which invited anyone
with an opinion of the BBC—including ordinary listeners and viewers—to say what
was good or bad about the Corporation, and even whether they thought it was
worth keeping.[1996年阅读2]
[例句精译]这场争论是英国政府发起的,它邀请每一位对BBC有看法的人——包括普通的听众和观众——对公司好坏进行评论,甚至可以评论他们是否认为公司值得办下去。
inspire
v.①鼓舞,激起;②使产生灵感
consensus
n.(意见等)一致,一致同意
[真题例句] In a draft preface to the recommendations, discussed at the 17 May
meeting, Shapiro suggested that the panel had found a broad consensus that it
would be “morally unacceptable to attempt to create a human child by adult
nuclear cloning.”[1999年阅读4]
[例句精译]
在5月17日会议上讨论的建议序言草案中,夏皮罗表示,专家组已取得广泛的共识,认为“试图利用成人细胞核去克隆婴儿从道义上讲是无法接受的”。
transmit
v.①传播,发射;②传递,传导
[真题例句] 61. From the passage we can infer that.[1995年阅读3]
[A] electronic mail will soon play a dominant role in transmitting (①)
messages
[例句精译] 61根据本文,我们可以推断出：
[A]电子邮件将很快在信息传播中起主导作用
adopt
v.①采用,采纳,通过;②收养
[真题例句] Too many schools adopt (①) the “win at all costs” moral standard and
measure their success by sporting achievements.[1995年阅读4]
[例句精译] 太多的学校采用“不惜一切代价获取成功”的道德标准并通过炫耀成绩来估量孩子们是否成功。
portable
a.轻便的,手提(式)的
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发表于 2017-8-6 15:52:10