2014年考研英语阅读习题及答案1

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Passage1
    In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantinSanBernadino,California.Theycarefullychoseabusycornerfortheirlocation.Theyhadruntheirownbusinessesforyears,firstatheater,thenabarbecue(烤肉)restaurant,andthenanotherdrive-in.Butintheirnewoperation,theyofferedanew,shortenedmenu:Frenchfries,hamburgers,andsodas.Tothissmallselectiontheyaddedonenewconcept:quickservice,nowaitersorwaitresses,andnotips.
    Theirhamburgerssoldforfifteencents.Cheesewasanotherfourcents.TheirFrenchfriesandhamburgershadaremarkableuniformity,forthebrothershaddevelopedastrictroutineforthepreparationoftheirfood,andtheyinsistedontheircooks'stickingtotheirroutine.Theirnewdrive-inbecameincrediblypopular,particularlyforlunch.Peopledroveupbythehundredsduringthebusynoontime.Theself-servicerestaurantwassopopularthatthebrothershadallowedtencopiesoftheirrestauranttobeopened.TheywerecontentwiththismodestsuccessuntiltheymetRayKroc.
    KrocwasasalesmanwhomettheMcDonaldbrothersin1954,whenhewassellingmilkshake-mixingmachines.Hequicklysawtheuniqueappealofthebrothers'fast-foodrestaurantsandboughttherighttofranchise(特许经营)othercopiesoftheirrestaurants.Theagreementstruckincludedtherighttoduplicatethemenu.Theequipment,eventheirredandwhitebuildingswiththegoldenarches(拱门).
    TodayMcDonald'sisreallyahouseholdname.ItsnamesforitssandwicheshavecometomeanhamburgerinthedecadessincethedayRayKrocwatchedpeoplerushuptoorderfifteen-centhamburgers.In1976,McDonald'shadover$1billionintotalsales.Itsfirsttwenty-twoyearsisoneofthemostincrediblesuccessstoriesinmodernAmericanbusinesshistory.
    1.Thispassagemainlytalksabout
    A)thedevelopmentoffastfoodservices
    B)howMcDonald'sbecameabillion-dollarbusiness
    C)thebusinesscareersofMacandDickMcDonald
    D)RayKroc'sbusinesstalent
    2.MacandDickmanagedallofthefollowingbusinessesexcept
    A)adrive-in
    B)acinema
    C)atheater
    D)abarbecuerestaurant
    3.Wemayinferfromthispassagethat
    A)MacandDickMcDonaldneverbecamewealthyfortheysoldtheirideatoKroc
    B)ThelocationtheMcDonaldschosewastheonlysourceofthegreatpopularityoftheirdrive-in
    C)Fortyyearsagotherewerenumerousfast-foodrestaurants
    D)RayKrocwasagoodbusinessman
    4.Thepassagesuggeststhat.
    A)creativityisanimportantelementofbusinesssuccess
    B)RayKrocwastheclosepartneroftheMcDonaldbrothers
    C)MacandDickMcDonaldbecamebrokenaftertheysoldtheirideastoRayKroc
    D)Californiaisthebestplacetogointobusiness
    5.Asusedinthesecondsentenceofthethirdparagraph,theworduniquemeans.
    A)special
    B)financial
    C)attractive
    D)peculiar
    Answer
    1.C2.B3.D4.A5.D