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复旦大学
2010年硕士研究生入学考试 考试科目：858企业管理综合理论与知识
Please answer the following question in English. Any answer in Chinese will not be scored.
1、A firm faces the demand curve P=70-0.001Q.What price and quantity maximize total revenue? What is the price elasticity at this point? (15 point)
2、Suppose that a firm’s production function is q=10LK. The cost of a unit of labor is $20 and the cost of a unit of capital is $80.
a) If the firm is currently producing 100 units of output. What are the cost-minimizing quantities of labor and capital and the corresponding minimized cost?
b) If the cost of labor sharply increases from $20 to $80, what will be the new cost-minimizing quantities of labor and capital?(20 point)
3、Two firms are in the chocolate market. Each can choose to go for the high end of the market (high quality) or the low end (low quality). If both choose to go for the high-premium segment of the market, each of them will earn 50 units of profit; if both choose the low-premium segment, firm 1 will suffer 20 units of loss and firm 2 will suffer 30 units of loss. If firm 1 goes for high end while firm 2 goes for low end, the respective profit levels for firm 1 and 2 are 100 and 800; On the contrary, if firm 1 goes for the low end while firm 2 goes for high end, the profit levels for firm 1 and 2 are 900 and 600 respectively. a) Construct the payoff matrix for this game. b) What outcomes, if any are Nash equilibrium? c) What is the cooperative outcome?
d) Which firm benefits more from the cooperative outcome? How much would that firm need to offer the other to persuade it to collude? (20 point)
4、The dancing machine industry is a duopoly. The two firms, Chuckie B Corp and Gene Gene Dancing Machines, compete though Cournot quantity-setting competition. The demand curve for the industry is P=100-Q, where Q is the total quantity produced by Chuckie B and Gene Gene. Currently, each firm has marginal cost of $40 and no fixed cost.
a) Find the equilibrium price, profit-maximizing output for each firm and the corresponding profit each firm earns.
b) Compare the above results with the outcomes in perfect competition and collusion (monopoly) (20 point)
5、What type of skills would a manager need to effectively work in a project structure? In a boundaryless organization? In a learning organization? (10 point)
6、How, if at all, does the importance of knowledge of OB differ based on manger’s level in the organization? Be specific. (10 point)
7、Could managers use any of the motivation theories or approaches to encourage and support workforce diversity efforts? Explain. (10 point)
8、Do you think that most managers in real life use a contingency approach to increase their leadership effectiveness? Discuss. (10 point)
9、How might operations management apply to other managerial functions beside control? (10 point)
10、Is there any connection between organizational knowledge and benchmarking of internal best practices? Explain. (10 point) 11、How might the stages of moral development, individual characteristics, and structural variables affect a manager’s decision to behave ethically or unethically. (15 point)
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发表于 2016-8-9 16:36:28