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02. It can be inferred from the passage that the manufacturers mentioned in paragraph 1 expected
that the measures they implemented would ____.
A. encourage innovation B. keep labor output constant
C. increase their competitive advantage
D. permit business upturns to be more easily predicted
03. The primary function of the first paragraph of the passage is to ____.
A. present a historical context for the author.s observations
B. anticipate challenges to the prescriptions that follow
C. clarify some disputed definitions of economic terms
D. summarize a number of long-accepted explanations
04. The author refers to Ahernathy.s study most probably in order to ____.
A. qualify an observation about one rule governing manufacturing
B. address possible objections to a recommendation about improving manufacturing
competitiveness
C. support an earlier assertion about method of increasing productivity
D. suggest the centrality in the Unit States economy of a particular manufacturing industry
05. The author.s attitude toward the culture in most factories is best described as ____.
A. cautious B. critical C. disinterested D. respectful
Passage C
It can be argued that much consumer dissatisfaction with marketing strategies arises from an
inability to aim advertising at only the likely buyers of a given product. There are three groups of
consumers who are affected by the marketing process. First, there is the market segment—people
who need the commodity in question. Second, there is the program target—people in the market
segment with the “best fit” characteristics for a specific product. Lots of people—may need trousers,
but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the
program audience—all people who are actually exposed to the marketing program without regard to
whether they need or want the product.
These three groups are rarely identical. An exception occurs in cases where customers for a
particular industrial product may be few and easily identifiable. Such customers, all sharing a
particular need, are likely to form a meaningful target, for example, all companies with a particular
application of the product in question, such as high-speed fillers of bottles at breweries. In such
circumstances, direct selling (marketing that reaches only the program target) is likely to be
economically justified, and highly specialized trade media exist to expose members of the program
target—and only members of the program target—to the marketing program.
Most consumer-goods markets are significantly different. Typically, there are many rather than
few potential customers. Each represents a relatively small percentage of potential sales. Rarely do
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members of a particular market segment group themselves neatly into a meaningful program target.
There are substantial differences among consumers with similar demographic characteristics.
Even with all the past decade.s advances in information technology, direct selling of consumer goods
is rare, and mass marketing—a marketing approach that aims at a wide audience-remains the only
economically feasible mode. Unfortunately, there are few media that allow the marketer to direct a
marketing program exclusively to the program target. Inevitably, people get exposed to a great deal
of marketing for products in which they have no interest and so they become annoyed.
01. The passage suggests which of the following about highly specialized trade media?
A. They should be used only when direct selling is not economically feasible.
B. They can be used to exclude from the program audience people who are not part of the
program target.
C. They are used only for very expensive products.
D. They are rarely used in the implementation of marketing programs for industrial products.
02. The passage suggests which of the following about direct selling?
A. It is used in the marketing of most industrial products.
B. It is often used in cases where there is a large program target.
C. It is not economically feasible for most marketing programs.
D. It is used only for products for which there are many potential customers.
03. The author mentions “trousers” in paragraph 1 most likely in order to ____.
A. make a comparison between the program target and the program audience
B. emphasize the similarities between the market segment and the program target
C. provide an example of the way three groups of consumers are affected by a marketing
program
D. clarify the distinction between the market segment and the program target
04. “the product in question” in Line 5, Paragraph 2 means ____.
A. “the product in the previous question”
B. “the product under discussion”
C. “the product on sale”
D. “the product in doubt”
05. It can be inferred from the passage that which of the following is true for most consumer-goods
markets?
A. The program target and the program audience are not usually identical.
B. The program audience and the market segment are usually identical.
C. The market segment and the program target are usually identical.
D. The program target is larger than the market segment.
Cloze Test
Most economists in the United States seem captivated by the spell of the free market. 01 .
A price that is determined by the seller or, for that matter, established by anyone other than the
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aggregate of consumers seems pernicious. 02 . In fact, price-fixing is normal in all
industrialized societies because the industrial system itself provides, as an effortless consequence of
its own development, the price-fixing that it requires. Modern industrial planning requires and
rewards great size. Hence, a comparatively small number of large firms will be competing for the
same group of consumers. That each large firm will act with consideration of its own needs and thus
avoid selling its products for more than its competitors charge is commonly recognized by advocates
of free-market economic theories. 03 . Each large firm will thus avoid significant price-cutting,
because price-cutting would be prejudicial to the common interest in a stable demand for products.
Most economists do not see price-fixing when it occurs because they expect it to be brought about
by a number of explicit agreements among large firms; it is not.
Moreover, those economists who argue that allowing the free market to operate without
interference is the most efficient method of establishing prices have not considered the economies of
non-socialist countries other than the United states. These economies employ intentional price-fixing,
usually in an overt fashion. Formal price-fixing by cartel and informal price-fixing by agreements
covering the members of an industry are common-place. 04 , the countries that have avoided
the first and used the second would have suffered drastically in their economic development. There
is no indication that they have.
Socialist industry also works within a framework of controlled prices. In the early 1970.s, the
Soviet Union began to give firms and industries some of the flexibility in adjusting prices that a
more informal evolution has accorded the capitalist system. 05 ; rather, Soviet firms have been
given the power to fix prices.
A. But each large firm will also act with full consideration of the needs that it has in common with
the other large firms competing for the same customers
B. Consequently, nothing seems good or normal that does not accord with the requirements of the
free market
C. Economists in the United States have hailed the change as a return to the free market. But Soviet
firms are no more subject to prices established by a free market over which they exercise little
influence than are capitalist firms
D. Accordingly, it requires a major act of will to think of price-fixing (the determination of prices by
the seller) as both “normal” and having a valuable economic function
E. Were there something peculiarly efficient about the free market and inefficient about
price-fixing-o.
Part 4: Writing. (30 POINTS)
Write an English essay of 250-300 words describing Maslow.s hierarchy of human needs and
analyze this model with ONE example. Your writing will be assessed for language, format, structure
and content.
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对外经贸2011 年MTI 硕士入学考试 第2 卷:英汉互译
一、词汇翻译(30 分)
blog
facebook
twitter
Bloomberg
game theory
yellow pages
private equity
trade deficit
bill of lading
tertiary industry
分期付款
达人秀
次贷危机
朝核会议
国富论
印花税
经济适用房
节能减排
以人为本
新教伦理
ASEAN
CAT
CNN
HBS
HEC
MFNs
IMF
IPO
UNCTAD
UNESCO
二、篇章翻译(120 分)
Text A
Is the world headed for a food crisis? India, Mexico and Yemen have seen food riots this year.
What.s the cause for these shortages and price hikes? Expensive oil, for the most part. The United
Nations food and Agriculture Organization (FAO) reported that, at nearly $100 a barrel, the price of
oil has sent the cost of food imports skyrocketing this year. Add in escalating crop prices, the FAO
warned, and a direct consequence could soon be an increase in global hunger—and, as a
consequence, increased social unrest. What.s more, worldwide food reserves are at their lowest in 35
years, so prices are likely to stay high for the foreseeable future.
On the demand side, one of the key issues is biofuels. Biofuels, made from food crops such as
corn, sugar cane, and palm oil, are seen as easing the world.s dependence on gasoline or diesel. But
when crude oil is expensive, as it is now, these alternative energy sources can also be sold at
market-competitive prices, rising steeply in relation to petroleum. With one-quarter of the US corn
harvest in 2010 diverted towards biofuel production, the attendant rise in cereal prices has already
had an impact on the cost and availability of food. Critics worry that the gold rush toward biofuels is
taking away food from the hungry. Leaders in the biofuel industry respond that energy costs are
more to blame for high food prices than biofuels. “Energy is the blood of the world, so if oil goes up
then other commodities follow,” Claus Sauter, CEO of German bioenergy firms Verbio said. Others
argue that cleaner-burning biofuels could help stem the effects of climate change, another factor
identified by the FAO as causing food shortages. Analysts note that scientists believe climate change
could be behind recent extreme weather patterns, including catastrophic floods, heat waves and
drought. All can diminish food harvests and stockpiles. But so can market forces.
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Text B
中美航空运输市场开放,距离真正意义上的双方机会均等、互利共赢。还有一段距离。扩
大中美航空运输市场开放力度,将对中国航空企业带来新的压力。在中夹航空客运市场上,受
市场需求、运力投放、运营管理等因素影响,中国航空企业一直处于劣势,整体上一直处于亏
损状态,而美国航空企业则一直回报丰厚。中国航空货运企业发展刚刚起步,而国运业务是美
国航空业目前发展最快的业务。美国方面对新航权的强劲需求和中国的相对过剩形成对比,开
放领域加大,势必使这种差距也随之加大。
航空市场开放力度加大,并非绝对利空。目前,虽然中美航线整体竞争力不强,但部分大
型航空公司可以提前布局,以当前的亏损换取未来的繁荣。此外,开放力度的加大,会进一步
促进中国民航业的改革,加速行业的整合,加快各运营公司改善自身状况,有利于整个行业的
良性发展。
对外经贸2011 年MTI 硕士入学考试 第3 卷:百科写作
一、单项选择(40 分)
01. 《诗经》是中国古代最早的诗歌总集。《诗经》原名《诗》或《诗三百》。到了汉代儒家学
者推崇其为经典,故称为《诗经》。《诗经》共分为三个部分,分别是:____。
A. 雅、风、诗 B. 风、雅、颂 C. 风、雅、歌 D. 雅、风、经
02. ____是我国第一部国别体史书,记事年代起自周穆王,止于鲁悼公。内容涉及周、鲁、齐、
晋、郑、楚、吴、越八国。
A. 《左传》 B. 《战国策》 C. 《国语》 D. 《苟予》
03. 《墨子》与《论语》的区别在于:____。
A. 《论语》多作论证,而《墨子》只作论断而不作论证。
B. 《论语》既作论证又作论断,而《墨子》只作论断不作论证。
C. 《论语》只作论断而不作论证。而《墨子》是在提出论题后进行论证,且论证常常从
具体事例引出议论。进行归纳。
D. 《论语》是在提出论题后进行论证,且论证常常从具体事例引出议论,进行归纳,而
《墨子》是作论证而不作论断。
04. 以下____部作品是继《史记》之后的又一部富有散文特色的史学巨著(作者:班固),其
中有不少出色的人物传记,如《东方朔传》、《苏武传》等。
A. 《汉书》 B. 《霍光传》 C. 《史记别传》 D. 《史记后传》
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