考研英语（二）历年真题阅读要点之2010-Text 3（一）
历年考研英语（二）真题较少，但是不可掉以轻心，一定要合理利用。为了帮助大家更好地复习，文都教育考研英语老师为各位同学梳理一下历年考研英语（二）真题阅读文章中涉及的要点，包括词汇、短语、长难句以及简单的阅读方法。接下来看一下2010年考研英语（二）真题阅读Text 3，这篇文章主要探讨了广告对人们行为习惯的影响。Over the past decade, many companies had perfected the art of creating automatic behaviors -- habits -- among consumers... when customers eat snacks or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.
over the past decade“在过去十年”；perfect“完善”；automatic“自动的，无意识的”；consumer“消费者”，相当于customer；snack“小吃，快餐”；wipe“擦拭”；counter“柜台”；in response to“响应，对...作出回应”；designed“设计的”；cue“提示，暗示”。
“There are fundamental public health problems, like dirty hands instead of a soap habit, that remain killers only because we can’t figure out how to change people’s habits,”... Hygiene & Tropical Medicine. “We wanted to learn from private industry ...”
fundamental“基本的”；dirty“肮脏的”；instead of“而不是”；soap“香皂”；remain“仍然是”；killer“杀手”；figure out“想出”；hygiene“卫生”；tropical“热带的”；learn from“向...学习”；private industry“私企”。
The companies that Dr. Curtis turned to ... had invested ... finding the subtle cues in consumers’ lives that corporations could use to introduce new routines.
turn to“转向”；invest“投资”；subtle“微妙的”；corporation“公司”，就规模而言，corporation＞company＞firm；routine“常规，惯例”。
If you look hard enough ... -- chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, teeth whiteners, fabric softeners, vitamins -- are results of manufactured habits... few people regularly brushed their teeth multiple times a day. Today, because of shrewd advertising and public health campaigns, many Americans habitually give their pearly whites a cavity-preventing scrub twice a day ... or one of the other brands.
look hard“仔细看”；chewing gum“口香糖”；skin moisturizer“护肤液”；disinfecting wipe“消毒纸巾”；air freshener“空气清新剂”；water purifier“净水器”；teeth whitener“牙齿增白剂”；fabric softener“织物柔软剂”；manufactured“人造的”；regularly“定期地，有规律地”；multiple times“多次”；shrewd“精明的”；campaign“活动”；habitually“习惯地”；pearly whites就是指“珍珠般白净的牙齿”；cavity-preventing“防蛀牙的”；scrub“擦洗”；brand“品牌”。
以上就是文都教育考研英语老师为大家梳理的2010年考研英语(二)真题阅读Text 3前四段的要点。与英语（一）不同，英语（二）是一套针对专硕的试卷。虽然到目前为止只有八套真题，但是如果将其研究透彻，各位同学的考试成绩就可以有基本的保障。因此，大家一定要重视真题，把握其内在规律，有针对性地复习。
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