考研族 发表于 2017-10-8 19:21:07

何凯文每日一句:2018考研英语第231句

  2018考研复习进程已过大半,2018考研大纲已经发布?文都考研小编为大家推送了有关大纲变动以及如何进行后半程复习的知识点。在进程过半的考研复习中,2018何凯文每日一句会一如既往陪伴大家。每一场考研路都有成败,希望考生们能不忘初心,坚持当初决定考研的信仰。针对考研英语复习,小编也会及时整理推送相关内容。以下是第231句:
  【温馨推荐】何凯文每日一句:2018考研英语汇总(KK精讲)
  今天的句子:
  Whereas advertisers usually get strict assurances about how and where their ads will be placed on television and in print publications, Google and other internet players like Facebook do not provide the same oversight. This is because of the volume of websites they deal with, because of the fact that they have less direct control over the content uploaded to those sites and because algorithms, rather than humans place the majority of ads.
  句子的解析:
  词汇突破:
  1.Advertiser 广告客户
  2.Assurance 保证
  3.Print publication 印刷出版物;平面媒体
  4.Oversight 监管
  5.Algorithm 算法
  6.Whereas 虽然(开头),但是(中间)
  第一句:
  Whereas advertisers usually get strict assurances about how and where their ads will be placed on television and in print publications, Google and other internet players like Facebook do not provide the same oversight.
  确定主干:Google and other internet players like Facebook do not provide the same oversight.
  切分成分: Whereas advertisers usually get strict assurances about how and where their ads will be placed on television and in print publications,
  参考译文:关于投放位置和方式,广告客户通常可以得到电视和平面媒体的绝对保证;但谷歌和其它互联网公司(如脸书)却无法提供同等的监督。
  第二句:
  This is because of the volume of websites they deal with, because of the fact that they have less direct control over the content uploaded to those sites and because algorithms, rather than humans place the majority of ads.
  确定主干:This is (because of the volume of websites they deal with
  表语一)
  because of the fact that they have less direct control over the content uploaded to those sites (表语二)
  because algorithms, rather than(而不是) humans place the majority of ads.(表语三)
  (算法而不是人来投放广告)
  参考译文:原因之一来自它们所处理网站的流量,也因为对于网站的上传内容它们拥有更少的直接控制,还因为大多数广告由算法而不是人来投放。
  重要背景介绍:
  近日AT&T、强生等大型营销商停止在YouTube、谷歌显示广告网络(Google display network)上投放广告,至此抵制谷歌的行动席卷大西洋(sweep the Atlantic)。谷歌广告危机爆发于上周。英国《泰晤士报》称,一些广告显示在令人反感的视频旁,这些视频的内容或传播仇恨或言辞极为不堪(offensive and inappropriate content)。报道发表后,英国政府和卫报将广告从YouTube撤下(pull advertisements off the video sharing site)。紧随其后,全球第六大广告和营销公司Havas SA将其英国客户的广告从谷歌显示广告网络和YouTube撤下(forsake YouTube)。这周美国各大公司开始密集发声(the issue is taking hold with American advertisers),其中全球最大医疗保健公司强生暂停在YouTube上投放所有全球广告。虽然谷歌已试图阻止事态进一步恶化,推出了新的工具和政策,承诺为品牌商提供更大权限,但由于谷歌广告采用算法投放广告,无法完全确保广告不再出现在极端主义内容旁,许多爱惜名声的公司仍在观望进一步的细节和结果。据估计,此次广告危机将令谷歌损失数亿美元。
  【重点推送】文都教育2018考研报名专题已上线——点击进入,文都各位名师届时将为考生们做出全面详细的解析。
  
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