2016考研英语暑期阅读训练：医学类(10)
WHAT do you do when everyone hates you? That is the problem faced byAmerica's pharmaceutical industry. Despite its successes in treating disease and
extending longevity， soaring health-care costs and bumper profits mean that big
drug firms are widely viewed as exploitative， and regarded almost as
unfavourably as tobacco and oil firms (see chart)。 Last week， at a conference
organised by The Economist in Philadelphia， the drug industry was offered some
advice from an unlikely source： a tobacco firm. Steven Parrish of Altria， the
conglomerate that includes Philip Morris， gave his perspective on how an
industry can improve its tarnished public image.
Comparing the tobacco and pharmaceutical industries might seem absurd， or
even offensive. “Their products kill people. Our products save people's lives，”
says Alan Holmer， the head of the Pharmaceutical Research and Manufacturers of
America， an industry association. Yet the drug giants currently face an
unprecedented onslaught of class-action lawsuits and public scrutiny; industry
bosses are being grilled by lawmakers asking who knew what and when. It is all
reminiscent of what happened to the tobacco industry in 1994.
Mr Parrish advised drug firms to abandon their bunker mentality and engage
with their critics. Rather than arguing about the past， he said， it is better to
move on， and give people something new to think about. (Philip Morris now
acknowledges， for example， that cigarettes are addictive and deadly， and is
trying to develop less harmful products.) Not everyone is open to persuasion， so
focus on those who are， he said. But changing opinions takes time and demands
deeds as well as words： “This is not about spin， this is about change.”
The pharmaceutical industry is pursuing a range of initiatives to mollify
its critics， Mr Holmer noted in his own speech. But Mr Parrish suggested that
speaking with one voice through a trade association might be counter-productive，
since it can give the impression that the industry is a monolithic cartel. And
too much advertising， he said， can actually antagonise people further.
The audience was generally receptive， claims Mr Parrish. This is not the
first time he has offered his thoughts on dealing with implacable critics. At a
conference at the University of Michigan last year， he offered America's State
Department advice on improving America's image in the Middle East. So does his
prescription work? There has been a positive shift in attitudes towards tobacco
firms， if only a small one. But at least， for once， a tobacco firm is peddling a
cure， rather than a disease.
GRAPH： Unpopularity contest
Economist; 11/27/2004， Vol. 373 Issue 8403， p64-64， 1/3p， 1 graph
注(1)：本文选自Economist; 11/27/2004， p64-64， 1/3p， 1 graph;
注(2)：本文习题命题模仿对象第1题2004年真题text 4第1题，第2题模仿1994年真题text 3第1题，第3题模仿1996年真题text
3第3题，第4题模仿1997年真题text 3第2题，第5题2004年真题text 4第5题;
1. Why is America‘s pharmaceutical industry so unpopular?
Because it， like tobacco and oil firms， does harm to people‘s health
and environment.
Because it fails to cure disease and make people live longer.
Because the prices of its products are too high and its profit margin
is too wide.
Because it exploits its employees.
2. Alan Holmer is quoted to illustrate that __________.
the comparison between tobacco and pharmaceutical industries might seem
ridiculous， or even insulting
the pharmaceutical industries agree that they are similar to tobacco
industry
tobacco products do more harm to people than pharmaceutical
products
pharmaceutical industries are currently facing lots of problems
3. According to the text， Mr. Parrish gives the following suggestions to
drug firms except ______.
To acknowledge the problems and try to do something to improve their
images.
Not to react to the public in one voice through the drug
association.
Not to care about the past.
To try to spend time and energy to persuade the majority of the
audience who are open to persuasion.
4. The word “mollify” (Line 1， Paragraph 4) might mean?
placate.
enrage.
fight.
relieve.
5. What does the author imply by saying “This is not the first time he has
offered his
thoughts on dealing with implacable critics.“?
Mr. Parrish has offered his advice to other on dealing with tough
critics for several times.
Mr. Parrish has dealt successfully with other critics himself.
Mr. Parrish has given sound advice to drug firms.
Mr. Parrish has been of help to others on critical moments.
答案：C A C A C
页:
[1]