2015考研英语阅读习题演练 (29)
以下资料供同学作为自我测试材料，根据答案参考，分析出题意图与考点，每日习题演练的点滴积累对阅读整体水平的提高很有必要。2015考研英语阅读习题演练 (29)
Passage 1
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant
in San Bernadino, California. They carefully chose a busy corner for their
location. They had run their own businesses for years, first a theater, then a
barbecue(烤肉)restaurant, and then another drive-in. But in their new operation,
they offered a new, shortened menu: French fries, hamburgers, and sodas. To this
small selection they added one new concept: quick service, no waiters or
waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents.
Their French fries and hamburgers had a remarkable uniformity, for the brothers
had developed a strict routine for the preparation of their food, and they
insisted on their cooks' sticking to their routine. Their new drive-in became
incredibly popular, particularly for lunch. People drove up by the hundreds
during the busy noontime. The self-service restaurant was so popular that the
brothers had allowed ten copies of their restaurant to be opened. They were
content with this modest success untilthey met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was
selling milk shake-mixing machines. He quickly saw the unique appeal of the
brothers' fast-food restaurants and bought the right to franchise(特许经营)other
copies of their restaurants. The agreement struck included the right to
duplicate the menu. The equipment, even their red and white buildings with the
golden arches(拱门).
Today McDonald's is really a household name. Its names for its sandwiches
have come to mean hamburger in the decades since the day Ray Kroc watched people
rush up to order fifteen-cent hamburgers. In 1976, McDonald's had over $ 1
billion in total sales. Its first twenty-two years is one of the most incredible
success stories in modern American business history.
1. This passage mainly talks about .
A) the development of fast food services
B) how McDonald's became a billion-dollar business
C) the business careers of Mac and Dick McDonald
D) Ray Kroc's business talent
2. Mac and Dick managed all of the following businesses except .
A) a drive-in
B) a cinema
C) a theater
D) a barbecue restaurant
3. We may infer from this passage that .
A)Mac and Dick McDonald never became wealthy for they sold their idea to
Kroc
B)The location the McDonalds chose was the only source of the great
popularity of their drive-in
C)Forty years ago there were numerous fast-food restaurants
D) Ray Kroc was a good businessman
4. The passage suggests that .
A) creativity is an important element of business success
B) Ray Kroc was the close partner of the McDonald brothers
C) Mac and Dick McDonald became broken after they sold their ideas to Ray
Kroc
D) California is the best place to go into business
5. As used in the second sentence of the third paragraph, the
worduniquemeans .
A)special
B)financial
C )attractive
D)peculiar
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