2014年考研英语模拟阅读一
PassageIn1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantinSanBernadino,California.Theycarefullychoseabusycornerfortheirlocation.Theyhadruntheirownbusinessesforyears,firstatheater,thenabarbecue(烤肉)restaurant,andthenanotherdrive-in.Butintheirnewoperation,theyofferedanew,shortenedmenu:Frenchfries,hamburgers,andsodas.Tothissmallselectiontheyaddedonenewconcept:quickservice,nowaitersorwaitresses,andnotips.Theirhamburgerssoldforfifteencents.Cheesewasanotherfourcents.TheirFrenchfriesandhamburgershadaremarkableuniformity,forthebrothershaddevelopedastrictroutineforthepreparationoftheirfood,andtheyinsistedontheircooks'stickingtotheirroutine.Theirnewdrive-inbecameincrediblypopular,particularlyforlunch.Peopledroveupbythehundredsduringthebusynoontime.Theself-servicerestaurantwassopopularthatthebrothershadallowedtencopiesoftheirrestauranttobeopened.TheywerecontentwiththismodestsuccessuntiltheymetRayKroc.
KrocwasasalesmanwhomettheMcDonaldbrothersin1954,whenhewassellingmilkshake-mixingmachines.Hequicklysawtheuniqueappealofthebrothers'fast-foodrestaurantsandboughttherighttofranchise(特许经营)othercopiesoftheirrestaurants.Theagreementstruckincludedtherighttoduplicatethemenu.Theequipment,eventheirredandwhitebuildingswiththegoldenarches(拱门).
TodayMcDonald'sisreallyahouseholdname.ItsnamesforitssandwicheshavecometomeanhamburgerinthedecadessincethedayRayKrocwatchedpeoplerushuptoorderfifteen-centhamburgers.In1976,McDonald'shadover$1billionintotalsales.Itsfirsttwenty-twoyearsisoneofthemostincrediblesuccessstoriesinmodernAmericanbusinesshistory.
1.Thispassagemainlytalksabout.
A)thedevelopmentoffastfoodservices
B)howMcDonald'sbecameabillion-dollarbusiness
C)thebusinesscareersofMacandDickMcDonald
D)RayKroc'sbusinesstalent
2.MacandDickmanagedallofthefollowingbusinessesexcept.
A)adrive-in
B)acinema
C)atheater
D)abarbecuerestaurant
3.Wemayinferfromthispassagethat.
A)MacandDickMcDonaldneverbecamewealthyfortheysoldtheirideatoKroc
B)ThelocationtheMcDonaldschosewastheonlysourceofthegreatpopularityoftheirdrive-in
C)Fortyyearsagotherewerenumerousfast-foodrestaurants
D)RayKrocwasagoodbusinessman
4.Thepassagesuggeststhat.
A)creativityisanimportantelementofbusinesssuccess
B)RayKrocwastheclosepartneroftheMcDonaldbrothers
C)MacandDickMcDonaldbecamebrokenaftertheysoldtheirideastoRayKroc
D)Californiaisthebestplacetogointobusiness
5.Asusedinthesecondsentenceofthethirdparagraph,theworduniquemeans.
A)special
B)financial
C)attractive
D)peculiar
Answer
1.C2.B3.D4.A5.D
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