2015年MPA联考英语阅读练习及答案6
The market investigation is indispensable to sales promotion. They are asclosely related as the lips and teeth, so to speak. What you produce is for sale
on the market. It would be impossible to succeed in selling a product without
first investigating the market.
In the international market, goods on sale coming from different countries
and suppliers are always facing keen competition. Under such circumstances, they
will try everything possible to familiarize themselves with the market
conditions. In making investigations, we ought to get information about what
similar items the competitors are offering on the market, what prices they are
quoting(报价), what features their products have, who are their regular customers,
etc. Then, how can we obtain such information? There are many channels that we
can make use of in doing this sort of work. The commercial counselor's offices
of our embassies stationed abroad can help us in making market investigations.
Nowadays, our import and export corporations send their trade groups abroad
every now and then. One of their purposes is to make market surveys on the
spot.
Certainly, face-to-face talks with foreign businessmen are also important
channels to get market information. The Chinese Export Commodities Fairs and
some other fairs of similar nature as well as visits of foreign businessmen
provide us with such opportunities. Of course, there are some other ways of
making market investigations.
1. In making market investigation, one should ______.
A. get enough information concerned
B. advertise his products
C. produce high quality goods
D. none of the above
参考答案：A
2. The word "indispensable" in the first line means ______.
A. impossible
B. essential
C. advisable
D. available
参考答案：B
3. Which of the following statements is not true?
A. The relationship between market investigation and sales promotion is
just as that of the lips and teeth.
B. It is impossible to succeed in selling a product without market
investigation.
C. There are various ways of making market investigation.
D. Production goes before market investigation.
参考答案：C
4. Making market investigation is very important because ______.
A. in market, goods on sale are numerous
B. every producer is facing keen competition
C. it can greatly promote sales
D. all of the above
参考答案：D
5. All the following are channels to get market information except
______.
A. to have commercial counsellor's office of our embassies stationed
abroad
B. to promote the quality of our own products
C. to send trade groups abroad every now and then
D. to have face-to-face talks with foreign businessmen
参考答案：B
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