考研阅读精选：正在消失的铅字
『电子图书的出现使读者有了更多选择，而图书出版商若想立于不败之地，就必须积极应对电子时代的到来。』Disappearing ink
正在消失的铅字
Sep 10th 2011 | from The Economist
DURING the next few weeks publishers will release a crush of books, pile them onto delivery lorries and fight to get them on the display tables at the front of bookshops in the run-up to Christmas. It is an impressive display of competitive commercial activity. It is also increasingly pointless.
More quickly than almost anyone predicted, e-books are emerging as a serious alternative to the paper kind. Amazon, comfortably the biggest e-book retailer, has lowered the price of its Kindle e-readers to the point where people do not fear to take them to the beach. In America, the most advanced maq�ky"http://kaoyan.koolearn.com/zhuanshuo/mt/" target="_blank">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"http://www.economist.com/node/21528628">http://www.economist.com/node/21528628
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