考研阅读精选：付费电视的未来-推陈出新
『作为媒体行业中重要的赢利模式以及产出精彩节目的主要来源，付费电视模式日渐衰落。』The future of pay-television：Breaking the box
付费电视的未来：推陈出新
Aug 20, 2011 | From The Economist
FIFTEEN years ago nearly all the television shows that excited critics and won awards appeared on free broadcast channels. Pay-television (or, as many Americans call it, “cable”) was the domain of repeats, music videos and televangelists . Then HBO , a subscription outfit mostly known for boxing and films, decided to try its hand at hour-long dramas.
What began as an interesting experiment has become the standard way of supporting high-quality programming. Most of the great television dramas that are watched in America and around the world appear first on pay-TV channels. Having shown others how to make gangster dramas with “The Sopranos ”, HBO is laying down the standard for fantasy with “Game of Thrones ”. Other pay-TV channels have delved into 1960s advertising (“Mad Men ”), drug dealing (“Breaking Bad ”) and Renaissance court society (“The Borgias ”). Pay-TV firms outside America, like Britain’s BSkyB , are beginning to pour money into original series. Talent is drifting to pay-television, in part because there are fewer appealing roles in film. Meanwhile, broadcast netwoq�ky"http://kaoyan.koolearn.com/zhuanshuo/mt/" target="_blank">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"http://www.economist.com/node/21526367">http://www.economist.com/node/21526367
页:
[1]