考研阅读精选：对实体书店说再见
『一方面，人们需要实体书店这样一个公共场所来会朋友，喝咖啡，阅读新书；另一方面，他们又不在这里全价购书。因此，在市场竞争中，实体书店销量下降，前途暗淡。』Goodbye to bricks and mortar
对实体书店说再见
Jul 4th 2011 | from The Economist
TO DESCRIBE the woes of bricks-and-mortar bookstores is to join the dirge-singing chorus. Everyone knows the tune: sales at bookstores have fallen because buyers are ordering books online or downloading them to e-readers. Bookstores may be great places to browse and linger, but online is where the deals are. In the latest chapter in the Borders saga, the bookstore chain has agreed to sell its assets for $215m to Direct Brands, a media-distribution company owned by Najafi, a private-equity firm, which would also assume an additional $220m in liabilities. This will serve as the opening bid for the company’s bam�ky"http://kaoyan.koolearn.com/zhuanshuo/mt/" target="_blank">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"t buy a book here. ”
“People come in and they take a $25 book, read the whole thing and put it back on the shelf, ” he said.
Nashville, Tennessee, is still reeling from several bookstore closings, including a Borders and the more beloved Davis-Kidd. The result, as reported in the Nashville Scene, is an “object lesson in how truly awful it is to live in a town where used bookstores and the pitiful offerings of Books-a-Million are all we have.” The problem, however, is that no one seems willing to buy full-price books anymore. Campaigns to get people to buy books from their local bookstores—such as “Save Bookstores Day” on June 25th—miss the point. While there is demand for real bricks-and-mortar places to gather, drink coffee and read new books, such places can’t exist if the market can’t accommodate them.
Besides coffee, access to Wi-Fi and the occasional yoga mat, what will people pay for to enable a bricks-and-mortar bookstore? Could independent stores charge membership fees, which grant access to books at slightly lower prices? Would a corporate-sponsorship model work? Perhaps bookstores could become tax-subsidised places where people can browse and linger, but only borrow the books for limited periods of time—what the hell, let’s call them libraries.
At any rate, the market is squeezing out a meaningful public space. It will be interesting to see what fills the void these bookstores leave behind. (695 words)
文章地址：http://www.economist.com/blogs/prospero/2011/07/borders-and-bankruptcy
附件：【新东方绿宝书】真题同源时文泛读2011-07-07
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