考研英语历年真题阅读要点之2011-Text 3（三）
“吾尝终日不食，终夜不寝，以思，无益，不如学也。”思考固然重要，但是必须与学习相结合。没有开始复习或者进度缓慢的同学，赶紧行动起来吧！文都教育考研英语老师继续为大家梳理历年真题阅读文章中涉及的要点，包括词汇、短语、长难句以及简单的阅读方法。接下来看一下2011年Text 3，这篇文章主要探讨了传统付费媒体以外的新的媒体形式。The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign becomes hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the businesses that originally created them.
technological change“技术变革”；provide sb. with sth.“为某人提供某物”，也可以用provide sth. to sb.；diverse“不同的，多种多样的”；risk“风险”；passionate“情绪激动的”；voice“表达”；visible“明显的”；damaging“有破坏性的”。首句的主干结构changes have increased the risk。hijack“劫持”；opposite“对立面”，on the opposite“在对面”；asset“资产”；campaign可以指“宣传活动”；hostage“人质”；stakeholder“利益相关者”；activist“活跃分子”；make negative allegations about“对...发表负面评论”；social network“社交网络”；apply pressure on“对...施加压力”；originally“最初”；them指代media。
If that happens, passionate consumers would try to persuade others to boycott products, putting the reputation of the target company at risk. In such a case, the company’s response may not be sufficiently quick or thoughtful, and the learning curve has been steep... alleviated some of the damage from its recall crisis ... with a relatively quick and well-orchestrated ... which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg.
persuade sb. to do sth.“说服某人做某事”；boycott“联合抵制”；reputation“名声”；target company“目标公司”；put...at risk“置...于危险之中”；sufficiently“足够地”；thoughtful“考虑周到的”；curve“曲线”；steep“陡峭的”；alleviate“减轻”，alleviate pain“止痛”；damage“损失”；recall crisis“召回危机”；well-orchestrated“精心策划的”；engage with“与...接洽”；site指“网站”；Twitter和Digg为网站名称，不用关注。
以上就是文都教育考研英语老师为大家梳理的2011年Text 3后两段的要点。阅读是一个相对综合的题型。阅读能力的提升，其实可以促进其他各个题型解题能力的提升。因此，各位同学一定合理支配时间，以阅读为主，全面提升个人英语水平，进而突破考研英语。
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