考研英语历年真题阅读要点之2011-Text 3（二）
“吾尝终日不食，终夜不寝，以思，无益，不如学也。”思考固然重要，但是必须与学习相结合。没有开始复习或者进度缓慢的同学，赶紧行动起来吧！文都教育考研英语老师继续为大家梳理历年考研英语真题阅读文章中涉及的要点，包括词汇、短语、长难句以及简单的阅读方法。接下来看一下2011年考研英语真题阅读Text 3，这篇文章主要探讨了传统付费媒体以外的新的媒体形式。Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users’ responses. But in some cases, one marketer’s owned media become another marketer’s paid media -- for instance, when an e-commerce retailer sells ad space on its Web site.
be controlled by“受到...控制”；marketer“市场营销人员”；promoting现在分词充当后置定语；act as“充当”；initiator“发起人，引发剂”；in some cases“在某些情况下”，也可以用in some situations，under some circumstances；e-commerce retailer“电子商务零售商”，wholesaler“批发商”；ad space“广告位”。
We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further.
define...as...“把...定义为...”；traffic“流量”；strong可以指“巨大的”；place“投放”；content指“广告内容”；e-commerce engine“电子商务引擎”；trend“趋势”；be in one’s infancy“处于初期”；effectively“实际上”；begin with“开始于”；travel provider“旅行服务供应商”；airline“航空公司”；no doubt“无疑地”；go further“走得更远”，也就是“进一步发展”。
... a stand-alone media property that promotes complementary and even competitive products. Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies’ marketing, and may help expand user traffic for all companies concerned.
stand-alone“独立的”；property“财产，所有权”，intellectual property“知识产权”；complementary“补充的”；competitive“竞争性的”；generate income“创造收入”；presence“存在”，反义词absence；objective“客观的”；learn valuable information about“了解关于...的宝贵信息”；appeal“吸引力”；concerned“有关的”。段尾句的主干结构the presence makes..., gives..., and may help...
以上就是文都考研英语老师为大家梳理的2011年考研英语真题阅读Text 3第二段的要点。阅读是一个相对综合的题型。阅读能力的提升，其实可以促进其他各个题型解题能力的提升。因此，各位同学一定合理支配时间，以阅读为主，全面提升个人英语水平，进而突破考研英语。
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